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Last 22nd – 24th October 2013, a Commercial Meeting with the Hungarian Distributor MALAGROW has been held in MADRID.
The meeting has been attended by Gyorgy Malatinszky (CEO at MALAGROW), the whole Malagrow Sales Team (Csaba Eber, Janos Deme, Erno Balogh, Gabor Argyelan, Sandor Bor, Robert Gergely, Zoltan Major, Bela Pecznyik, Annamaria Somodi), Mariano Martin (Valagro Cluster Manager EU) and Mario Mastrangelo (Valagro Regional Sales Manager).
This Event has been the occasion to review the great business results (record year) achieved during the current season 2013 in Hungary thanks to the strict collaboration between Valagro and Malagrow.
During the meeting new Commercial strategies have been discussed and a deep focus on New Solutions to launch during next season 2014 have been agreed. Indeed during next season 2014 VALAGRO and MALAGROW will launch 2 new solutions for Wheat growers in Hungary as the result of last innovations coming from the GEAPOWER Technology: MEGAFOL PROTEIN and RELEASEED.
Regarding the Business Results Increased Shares in the Biostimulants and Trace Element Market have been reached during 2013. Very high sales performances have been registered for consolidated solutions such as MEGAFOL, RADIFARM and VIVA.
Moreover the very good development of MC CREAM (a biostimulant based on Ascophyllum nodosum which has been marketed in 2013 for the first year in Hungary) and the increased shares for BREXIL Line, have been explained as the results of the great innovations continuously pursued by Valagro in last years creating a high brand image very well accepted and demanded by Hungarian Farmer.
Despite the premium price for VALAGRO Brands in the high competitive WSF market, increased business have been shown both for Foliar NPK (Plantafol Line) and Water Soluble NPK (Master Line) confirming the farmer willingness to pay a premium price for the purest Water Soluble NPK produced by Valagro.
The meeting has been also the occasion to participate in Team Building Activities to reinforce both trust and relationships between Malagrow Team and Valagro Team. Guided tours, dinnners in the city center and a very funny night spent in the VIP area of the Santiago Bernabeu Stadium in Madrid for the Football Champions League event between REAL MADRID and JUVENTUS has been organized with the highest satisfaction of all attendees.