It was back in 1986 when Valagro launched VIVA onto the Italian market, and later in Spain and Greece, one of the first bio-stimulants developed according to the concept of sustainable nutrition, to ensure farmers better production quantity and quality using fewer resources.
Thirty years have passed since then, and VIVA continues to represent an innovative, effective and sustainable solution for the crop nutrition needs of farmers around the world.
Valagro plans to stage numerous events - from May to October 2016 - to celebrate the long history of VIVA.
In addition to designing a distinctive logo on all product packaging, Valagro will celebrate 30 years of VIVA with a series of activities involving the distribution outlets in Italy, Spain and Brazil in particular. In these three countries, the 13 stores involved will host true "emotional areas", areas where guests will be able to learn more about VIVA and its potential not only through ad hoc informational material, but also innovative video materials through which visitors can experience augmented reality.
Several sessions of the Valagro Academy are planned in Spain and Brazil, specific technical training which will illustrate the potential and benefits of the product for different crops.
Finally, June 22 to 24, VIVA will feature at the 23rd edition of Hortitec, the largest trade show in the Brazilian horticultural sector, to be held in Holambra, in the state of Sao Paulo in Brazil.